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| 12/10/2009 |
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| 12% less packaging for 40 million Young's fish pies! |
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As part of its ongoing sustainability drive, Young’s Seafood has relaunched its entire range of standard fish pies in a new format which uses 12% less packaging – a change which will affect 40 million packs a year including the UK’s best-selling ready meal, Admiral’s Pie.
Whilst product sizes remain the same, outer cartons have been re-engineered to be smaller and lighter in weight, saving some 242 tonnes of board a year (or the equivalent of nearly 3000 trees!) The new ‘eco’ pie packs are also easier to distribute, with 2574 fewer pallet loads needing to be distributed each year and an associated reduction in energy of around 100 fewer lorry journeys. An added bonus for consumers is that the new packs take up less space in home freezers.
Young’s Admiral’s Pie remains the UK’s best-selling frozen ready meal with around one eaten every four seconds. It is a classic fish pie with hearty chunks of succulent white fish in a classic creamy butter sauce, topped with mashed potato and a golden cheese crust. Six other products in Young’s pies range are also affected by the packaging change.
Matt Whelan, marketing manager for Young’s says, “Re-engineering our fish pie packaging has been a significant project that has taken around 10 months and an investment of around £125,000 to achieve. We also had to do significant in-store testing to ensure that the visibly smaller pack was properly communicated and did not negatively affect consumer perceptions of the product. We’re now confident that we’ve got this right and will roll out the new packs across the range from this month.”
Charlotte Henderson, retail supply chain manager for WRAP, said, “This is a welcome initiative from Young’s that delivers significant benefits and also supports their work under the Courtauld Commitment. It delivers real benefit across the whole supply chain, from packaging reduction to distribution efficiency – as well as taking up less space in home freezers. It is exactly the kind of project which industry needs to pursue.”
James Turton, director of sustainability for Young’s and the wider Findus Group said, “This is another key initiative in our overall sustainability drive and we expect to be able to achieve similar packaging reductions in coming months for other products in the Group’s portfolio including for the Findus brand in the UK and continental Europe.”
Notes for editors
The packaging change affects all Young’s 340g potato topped pies including Admiral’s Pie, Mariners Pie, Light & Easy Ocean Crumble, Light & Easy Salmon Crumble and Fisherman’s Pie.
Young’s Seafood is the UK branded seafood business of the Findus Group - one of Europe’s largest frozen food and seafood companies with leading brands, 6000 employees and over £1.1 billion turnover. It is also parent to Findus and The Seafood Company.
WRAP – the UK’s Waste & Resources Action Programme – works with business to reduce waste to landfill and optimise use of resources.
The Courtauld Commitment is a voluntary agreement between WRAP and major UK grocery organisations that supports less packaging and food waste ending up in household bins. Young’s Seafood has been a signatory to the commitment since 2007.
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